Pop Up at 8th was a gathering space that provided curated events focused on connection + community. Located in South Downtown Atlanta, Pop Up at 8th aided in the revitalization program for German-based developer, Newport, of this historic area of Atlanta.

We created a dynamic space with monthly programming that catered to black women.

With a balance of events for her personal & professional life, Pop Up at 8th became a destination that served black women’s whole well-being. Designed intentionally, the space fostered a warm + inviting environment that allowed each woman who entered to feel safe to share her stories, discuss current events, explore new activities, and have fun.

Every experience in the space was aligned with our core values of connection & community. Understanding the keys of experiential marketing, it was imperative for each event to have an interactive element(s). Consumers value experiences, so through every immersive event attendees fostered an emotional connection to the space and our brand.

Pop Up at 8th