The future of influence is offline
strategy and Production for creators and brands ready to take their communities offline
build worlds, not just feeds
the next era
The brands, creators, and agencies who will thrive next build worlds, not just
feeds. I call this Offline-ish: connecting digital presence to real-world impact
through immersive events, retail environments, and creative strategy.
This isn't about getting off the internet. It's about building your business
with depth, intention, and community-first.
Studio Services
Fractional Experiential Director
Strategic partnership for creators and brands building their offline presence.
I work alongside you monthly to shape experiences, design community engagement, and identify new revenue opportunities beyond the screen.
Monthly Experiential Strategy and Planning
Community Experience Design
Offline presence audits
Brand partnership and sponsorship strategy
Annual event calendar development
Creative Direction
Experiential Production
End-to-end event production for brands, creators, and agencies. From concept to day-of execution, I lead the full process: strategy, vendor management, team coordination, and on-site production.
Pop-ups and Brand Activations
Influencer and Press Dinners
Set Design
Retail Activations
Immersive brand environments
Retreats and Brand Trips
Workshops & Consulting
I teach creators, agencies, and brands the frameworks behind building community-first offline experiences. These are hands-on sessions where teams walk away with actionable strategies, not just theory.
Creator Expansion Workshops
Brand Experience Audits
Speaking & Cultural Commentary
Creative Consulting
Strategy Sessions
Creator-to-IRL Transition Consulting
The Work
Pop Up at 8th
A 6-month community space centering connection, conversation, and collaboration for Black women
Role: founder
In-Store Activation for Haircare Brand
Transformed a CVS into an immersive brand experience tied to the brand's hotel-themed campaign. Live styling, founder meet-and-greet, and themed design that educated guests and drove sales.
Role: production lead
Textured Haircare Brand Launch Lunch
A curated lunch bringing together influencers to experience a textured haircare brand's latest collection
Role: production lead
the market-table dinner series
A community I founded for Black women working in influencer marketing. Four intimate dinners across Atlanta and New York creating space for connection, conversation, and support.
Role: founder & host
I work with creators and brands ready to move beyond digital.
Currently partnering with:
→ Content creators and podcasters expanding offline
→ Beauty, fashion, and lifestyle brands deepening community
→ Influencer agencies building experiential offerings
→ Cultural organizations creating meaningful programming
Who I Work With
My Thinking
A space for questions I'm sitting with, half-baked ideas I'm exploring,
and observations about the creator economy, community, and what happens
when we take influence offline.
Essays, videos, and ongoing thoughts, updated as I learn.
coming soon.
Let’s get to know each other. I’ll start: I’m an experiential marketer, community architect, and all around brand experience expert. I want to help you do a thing!
Hi, I'm Adrienne.
Here's how I work: I observe. I ask questions. I research. Then I translate it all into experiences that make your online community matter offline.
It's not enough to follow trends. The creators and brands that win have strategies rooted in a clear vision and weave it into everything.
Once you have that clarity, we expand: What's next? How do we extend your impact? I listen, then show you what to execute now, what to save, and what to push further.
I started Eighth & Style in 2018, creating experiences that center community and connection. In 2019, I opened Pop Up at 8th, a six-month gathering space for Black women creators in Atlanta. In 2022, I launched The Market-Table, a dinner series for Black women working in influencer marketing, building the community I wished existed when I entered the industry.
Over a 20-year career spanning retail, influencer marketing, social media, brand strategy, and creative direction, I've learned that the best brands don't just show up online. They build worlds. For the past three years, I've focused exclusively on experiential marketing, producing everything from luxury brand dinners to retail activations to multi-city community events.
Now, I work with creators, brands, and agencies who are ready to move beyond digital, designing and executing experiences that deepen community, extend IP, and open new revenue streams.
Currently based in Atlanta, working with clients nationally, with a particular focus on centering Black women's voices and leadership in the creator economy and experiential space.
The next era starts here. Let the fun begin!
Thanks for reaching out. I'll get back to you as soon as I can (think 24-48 hours)!
