strategy and Production for creators and brands ready to take their communities offline

 The future of influence is offline

The Work

The brands, creators, and influencer agencies who will thrive next build worlds, not just 
feeds. I call this Offline-ish: connecting digital presence to real-world impact 
through immersive events, retail environments, and creative strategy.

This isn't about getting off the internet. It's about building your business 
with depth, intention, and community-first.

the next era

build worlds, not just feeds

view project →

A 6-month community space centering connection, conversation, and collaboration for Black women

Pop up at 8th

Selected Work

original 8th production

A community I founded for Black women working in influencer marketing. Four intimate dinners across Atlanta and New York creating space for connection, conversation, and support.

the market-table dinner series

Client production

A curated lunch bringing together influencers to experience a textured haircare brand's latest collection

Product Launch influencer Lunch

client Production 

Transformed a CVS into an immersive brand experience tied to the brand's hotel-themed campaign. Live styling, founder meet-and-greet, and themed design that educated guests and drove sales.

In-Store retail Activation

Black women influencer marketers gathering at community even
Textured haircare band product launch
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In store activation for haircare brand
Who I Work With

Currently partnering with:
→ Content creators and podcasters expanding offline
→ Beauty, fashion, and lifestyle brands deepening community
→ Influencer agencies building experiential offerings
→ Cultural organizations creating meaningful programming

I work with creators and brands ready to move beyond digital.

A space for questions I'm sitting with, half-baked ideas I'm exploring, 
and observations about the creator economy, community, and what happens 
when we take influence offline.





The Eighth Edit 

Adrienne McCrary, founder of Eighth & Style
Hi, I'm Adrienne.

Let’s get to know each other. I’ll start: I’m an experiential marketer, community architect, and all around brand experience expert. I want to help you do a thing!

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